ONLY YUP FOR MY PUP!
Yup is an idea that was born by the union of three different experiences and dreams. Pietro, the youngest of the three, had been looking for the perfect way to make the Made in Italy artisanship available for everyone to access, finally landing on the idea of the customizable e-commerce. Eric, the free spirit, had loved since a young age the art of artisanship, especially of leather, after years of fairs, events and manifestations, he feels the need to let the whole world see and know about his creations and ideas. Raffaele, the creative soul, has a strong passion for fashion, for years he’d been dreaming to make his sketches, drawings and his collections real… The meeting of the three helped fill each other’s missing perspective, a concrete and palpable idea started to form.
The love that they felt for their dogs is what brought them to research scrupulously the Pet world.
This meant restarting and putting aside everything that they had already developed, but now they were inspired by the passion of their pets and they created the first Yup collection. We made ergonomic collars thought for big dogs, with characteristics made to help the animals’ skin but still keeping a high quality products and lightweight, fine and comfortable for our smaller friends and harnesses for strolls, special activity and especially for service dogs. These last mentioned pushed the company to reflect on the needs for disabled people and on the needs of the service dogs to help their everyday life be a little easier. The attention to detail, the union with such a noble material such as Florentine vegetable tanned leather coupled with a young and revolutionary design were the inspiration to create innovative and endearing products.
From here on out everything else is new, every day brings a new idea, a new project and this becomes Yup’s main goal; “Our dogs give us happiness and love everyday of their and our lives without asking for anything in return, we simply want to show them how much we love them back”.